Established in 1940, in the very heart of Barolo area, Francesco Sobrero was selling wine in demijohns or barrels until the 1960s, when his sons realised that the future was the production of quality wine sold in bottle. In 1964 the first bottle of Barolo Sobrero was born. "The wine that comes from this exceptional land doesn’t need to be forced, it’s enough to bring out the best of what nature produces." This is the philosophy of Flavio, Francesco’s Grandson, at the helm of the company since 2000. A winery that is certainly an ambassador of Italian excellence in the world. From plots that are South and South-West facing at 350m elevation. Some vines are 50 years old, producing precious little concentrated fruit. Fermented spontaneously in stainless steel tanks being left on skins 35 days and subjected to daily pump-overs. Malolactic completed in steel after pressing. The wine is matured for 30 months in 25-50 hectolitre oak and finally is bottled without filtration.